Shadow of the Groundhog # 3: Autists/Artists & the Reluctant Art of Self-Promotion


Artists love to create. Artists loathe to self-promote. Traditionally speaking.

The similarity between artists and autists is in more than just the words. Autism = immersion in one’s interior space. Artism = immersion in one’s interior space.

Autists have difficulty with social interaction. Artists tend to be outsiders, even loners.

Autists often need neurotypicals to take care of them, or at least help them to develop social skills. Artists tend to need agents, managers, or spouses to take care of them, or at least help them get their work out there, and to the world.

An artist, for his or her work to reach people, either has to come out of their hole and interact with the world, or find someone else to do the dirty for them.

They want to be seen – else why struggle to express what they have within them? But they also need to be not-seen – the gaze of the other draws their attention away from their interiority, where the creative juices – the soul’s quiet hum – are found.

Why not then approach the necessary business of self-promotion, publicity, and basically, trying to bring the world’s attention to the work and the self, as an artistic project unto itself?

To this end, has been created, not without reluctance. It  is now launched, a few minutes before midnight, while the bonfires are burning and the rockets flying, in good old Albion.

Treason’s blessings to you all.

16 thoughts on “Shadow of the Groundhog # 3: Autists/Artists & the Reluctant Art of Self-Promotion

  1. Why not – not promote the book?
    Is it possible that maybe you promoting the book is actually dooming it’s or your ‘success’?
    To release the book with no agenda seems like integrity, which seems most likely to succeed.

  2. I think it depends of what you regard success for you to be. I’d say integrity tends to bring peace of mind which I’d say was success.

    By releasing the book with no agenda I meant something like what you descibed in the previous post. –

    “….sending it out into the world, if done rightly, has already freed them of the energetic charge of the psychic content of that particular work. To still be attached to one’s psychic content after discharging it is to miss the point of the experiment—or so it seems to me.”

    I mean not being personally invested in the outcomes of relasing the book like your happiness depended on it. Or as you say be consciously divided, a part of you is invested but there is always a part of you that isn’t. I’d say the part of you that isn’t invested is in integrity.

  3. I assumed since you were speaking about book promotion or not that the success you referred to was pertaining to the book, not to my own psychological development. Tho even there I’ve already looked at ways that the two may be compatible.

    You are equating promotion of a work with being psychically attached to it; or worse, not-promoting it as proof of being unattached. There are books I have written which I didn’t promote at all. Yet here I am.

    Not being personally invested in the outcome of releasing a book is a nice idea – it might work for a rich person who was also fully individuated. Otherwise, isn’t that just an ideal – and like all ideals potentially harmful because trying to live up to it means disowning parts of oneself?

    I confess that I find your comments a bit confusing, emotionally as well as intellectually, because at first it seems like you haven’t read (or absorbed) what I’ve written here, but then you quote it back to me, as if to convince me. Is there some inherent contradiction you find in what I’ve said here?

    In the context of the narrative so far, your first comment would qualify as a minor manifestation of this groundhog’s shadow, especially coming on the day after the site launch.

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